About the health promotion program
Through a collaborative, evidence-informed, strength-based and trauma-informed approach, the Program team oversees a range of statewide and place-based health promotion initiatives, with a particular focus on working with priority communities including:
- First Nations women and girls
- Culturally and linguistically diverse women and girls
- Women and girls with disabilities
- Women and girls living in rural, regional and remote areas
- Women and girls in contact with the justice system
- LGBTQIA+ communities
Definition of health promotion
Health Promotion is a process of empowering and enabling individuals and communities to improve their health and quality of life. It is a broad term focused on population-level actions to address the root causes of ill-health through prevention, so that people can remain as healthy as they can be for as long as possible. Health promotion actions are multi-faceted, with a particular focus on improving environmental conditions (social, built, natural, commercial) in which people are born, live, work, play, learn, and age that promote health, reduce inequity and influence options for healthy behaviours.
Prevention Strategy Branch, Queensland Health
Year in review 2024-25
In 2024–25, we focused on discovery and activation, developing a service model, a decision-making tool and focus area goals for the program, as well as an evidence-based framework guiding how we work. We deliver place-based and statewide health promotion initiatives to strengthen health literacy, develop the health promotion workforce, embed First Nations approaches and contribute to health promotion research and policy.
Program Service Model
This Service Model recognises that Queensland women and girls are diverse and have unique experiences of their sex and gender. For the purpose of this Service Model, women and girls are defined as any person whose gender identity aligns with woman or girl and extends to include trans men or gender-diverse people assigned female (sex) at birth. Further definitions are provided at the end of this document.
Contact
For more information, email qwghp@health.qld.gov.au.